The first research method that we did was the survey. It was launched on the 23 April 2008 through Zoomerang and went on for 1 week. Click here to view our survey.
Zoomerang is “an online survey tool that allows user to create and send surveys and analyze results on-demand” (Wikipedia, 2008)
Aims:
The purpose of the survey was asking in the area of how people respond to the existing mediums and possible ‘unusual’ mediums for the future.
Results:
It captured 146 responses from random people, including friends, family, colleagues, lecturers, etc. Most of the participants come from the age range between 19 and 25 years old; comprising 65% of all. The second largest group comes from the age range under 18 years old, making 18% in proportion.
In more detail, computer (internet, etc.) has been identified as the most effective medium among the participants, making up 61 votes, followed by television with 51 votes. From the suvey, we can also draw a conclusion that people tend to use mediums that provide visuals, such as computer, television, billboard, mobile phone and poster. This is supported by the fact that radio only caught up 20 votes in preferences.
Another interesting fact is that people see that communication today portrays too much advertising, with 52% of all votes. Despite this fact, they still find the idea of having ‘unusual’ mediums to be “interesting”, with 67% of the participants came with such answer.
Click here to view the diagram of the results.
Conclusion:
We can conclude that people do not see the mediums as the factor to communication problems today, but rather on the message. Advertisers and markerters keep trying to find innovations and new ideas on where they can put their products / campaign / messages on. This is what people are not really keen with and often question the mediums’ effectiveness and existence instead. But in general sense, the result of the survey is considered to be on the surface and not totally reliable. It must be evaluated more with the other research methodologies.
